TV Commercials. Flyers. Posters. Newspaper Ads. Billboards
Do you remember how these things made you buy a product? I can still recall my mother how she decided to buy a new laundry detergent only because her favorite actress was the product's TV commercial model. I was also encouraged to try the latest McDonald's release because I saw it on a billboard.
As time flies, technology never stopped changing. Businesses should also adapt to these never-ending innovations. From flyers, commercials, posters, etc., brands can be known through social media. And it's the most effective way to market your business. Here are my top reasons why you should use social media as a part of your marketing strategies:
1. A large number of users
Social media is the most popular online activity in the world. Statistica.com stated, there are 2.95 billion people who use social media worldwide. Entrepreneurs will be able to target their market from this platform because there is a wide-range variety of users. It also creates word of mouth wherein you can get lots of referrals.
2. A most convenient way of advertising
People are using social media anytime and anywhere. Because of this, they can see your brand even they're just chilling in the comfort of their living rooms. Your brand awareness could spread worldwide without traveling outside.
We're currently experiencing a pandemic, COVID-19, that are all encouraged to stay at home. So flyers, posters, and billboards might not be the most effective strategy as of now.
3. An affordable method of marketing
The most popular social media sites can access for free. You can create brand pages and promotional campaigns without breaking your budget. Plus, you don't have to spend expenses for printing posters, renting a billboard, hiring staff for distribution of flyers, and traveling to different places to promote a product.
In GoogleAds, you can set your budget and get charged when they only click your ads. Some may cost only $1 above. Other social media platforms also offer ads system that will increase your brand awareness.
There are more reasons why entrepreneurs should consider using social media. Especially when starting a small business, it is essential to create a social media presence. If people don't know your brand, they can't be your potential customers.
However, some business owners might hesitate to use this new method of marketing because maybe they are too busy for the core of their businesses or not a tech-savvy because the web is too complicated for them. In this case, social media managers are perfect for your team! Here are some tasks that they can offer:
Account creation and optimization
Content creation and scheduling (Hootsuite)
Basic Graphic Design, Web Design, and Video Editing
Interaction and Community Growth & Management
Keyword Research
Create a marketing plan
Brand awareness
Product/Services Promotion
Conduct organic and paid campaigns
Monitoring insights
Interactions and Engagements
These tasks are effective methods to create a remarkable social media presence that attracts potential customers. Get a social media manager, and accomplish all of these overwhelming tasks. You can focus on the core of your business and have
more time to enjoy a stress-free life. Check our homepage for more details, or you can message me at va.mikneiahdelacruz@gmail.com.
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